Loading pageLoading pageLoading pageVisual Branding · Brand + Website · 2025
A two week fitness website sprint to get bookings live before the busy season.
Franny had worked as a personal trainer for years and had already built a steady schedule of classes, personal training, and Booty Boot Camp. FNK Fitness was established, but the website and booking process were creating more work and expense than the business needed.
The existing custom website required outside development support for routine updates. It also came with high ongoing costs and did not provide a practical booking platform. Franny was left managing bookings manually while paying additional fees whenever the website needed to change. She needed a website that could support the business she already had, reduce administration, and give clients a clearer way to choose and book the right service.
FNK Fitness served several types of clients. Busy professionals needed consistency and accountability. Strength focused beginners wanted guidance without an intimidating environment. Community driven clients were motivated by group classes and shared energy. Organizing the website around these needs made it easier to connect personal training, group classes, Booty Boot Camp, and community offers without making every service feel separate.
Franny already had the FNK square logo and an established blue brand colour. Rather than replace what clients recognized, Jaia Studio built the missing system around it through logo variations, typography, patterns, custom illustrations, an expanded palette, social direction, and brand guidelines.
Powder blue remained part of the identity while charcoal, taupe, and soft neutrals gave the brand more flexibility. Confident typography kept the focus on strength, while curved patterns and hand drawn illustrations added warmth and personality.
FNK Fitness needed to feel strong and community driven without becoming severe or intimidating. The custom fruit illustrations added a feminine, hand drawn quality and a playful reference to Booty Boot Camp. The result feels energetic, welcoming, and specific to Franny’s fitness community.
Jaia Studio rebuilt the website in Wix so FNK Fitness could use one connected system for content, services, bookings, and routine updates. The 12 page structure gave every offer a clearer place while keeping the path into booking simple.
The website included strategy, sitemap development, user experience, full copywriting, desktop and mobile design, Wix development, booking setup, and support connecting the existing domain.
The internal Wix booking system allowed clients to explore services, choose the right option, and book within the website. Franny gained a system she could update and manage herself without returning to a developer for every routine change.
The complete brand expansion and website were delivered in two weeks so FNK Fitness could be ready before Boxing Day and the start of the busiest season for fitness businesses. Three pinned Instagram posts introduced the updated brand, explained what FNK Fitness offers, and gave new visitors a clearer place to begin.
Tell us what has changed and what is no longer working. We will tell you whether the project should begin with strategy, branding, or a full brand and website.