Rada Flow
Yoga + Movement
Branding
Waterloo, Ontario
2025
Rada Flow is a yoga and wellness brand founded by Rada, a teacher and guide whose practice blends movement, mindfulness, and global inspiration. When she approached Jaia Studio, Rada knew she wanted a brand that reflected her experiences across cultures and her grounded, intuitive teaching style. Her vision was personal, nature-forward, and rooted in transformation — calling for a brand identity that could evolve with her.
Summary
Together, we created a visual identity that feels transportive — drawing inspiration from Rada’s time in Eastern Europe, the Mediterranean, and Costa Rica. The brand balances flow and stillness, depth and simplicity. Visuals are intentionally soft and sun-washed, layered with texture and storytelling. The final brand includes a refined logo suite, colour palette, patterns, and a brand stamp that symbolizes clarity and evolution.
Challenge
Rada’s offerings were deeply personal, but her brand identity lacked cohesion. Her teaching style was rooted in intuition, travel, and connection to nature, but her existing visuals didn’t communicate that. She wanted a brand that could reflect her essence — one that felt thoughtful, feminine without being overly delicate, and capable of growing alongside her as she expanded her offerings.
Solutions
We grounded the visual direction in natural textures and tones — using references from places that shaped her: mountain mornings, ocean views, and yoga retreats. The brand stamp incorporates soft movement and abstract symbolism, while the colour palette pulls from seafoam, sand, and clay. Every element was designed to feel soulful, grounded, and expansive — just like Rada’s work. The final brand system gave her the confidence and clarity to move forward with new offerings, deepen her online presence, and expand her practice beyond borders.
