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If you’re building a Pilates studio, yoga brand, personal training business, or wellness company, you’ve probably asked yourself: Should I invest in custom branding - or start with a brand kit? Both options can elevate your business.But they serve very different stages of growth. In this guide, we’ll break down the differences so you can make a strategic decision — not an emotional one. What Is Custom Branding? Custom branding is a fully tailored brand identity built specific

If you’ve ever felt like you’re constantly hustling — posting on Instagram, tweaking your website, showing up at networking events — but...

Hey Jaia Community! As April wraps up, I’ve been reflecting on how quickly things shift—in culture, business, and marketing. Earlier this...

Hey Jaia Community! I love summer—the sun, the slow mornings, the iced coffee. But while you’re slathering on SPF, here’s a little truth...

Hey Jaia Community! Have you ever noticed something once… and then suddenly, it’s everywhere? This month, one thing kept showing up for...

July Has Been Hot… But Are Your Sales? How to Use Summer Slowdowns to Fuel Your Fall Success For many health and wellness businesses,...