A Studio Built for movement professionals
I’m Jen - founder and creative strategist behind Jaia Studio.
I started this studio after seeing too many wellness brands choose between two extremes: beautiful visuals with no business structure, or solid services with branding that didn’t reflect their value.
We work with Pilates studios, yoga teachers, personal trainers, and fitness founders who are ready to clarify their offers, refine their positioning, and build brand systems that support long-term growth - not just a launch moment.
If you care about strategy as much as aesthetics, you’re in the right place.
Trusted by 40+ Fitness & Wellness Businesses
Helping Pilates studios, yoga teachers, and fitness founders build brands designed for growth.
10+
Years building strategy-led brands
40+
Fitness & wellness clients served
100%
custom — no templates, ever
30+
Brands launched with clarity
How We Work
01 Strategy Consultation
We start with clarity. We map your offers, positioning, goals, and growth priorities before any visuals are created.
02 Define the Direction
Based on your stage, we determine the right support - custom branding, strategy sessions, brand kits, or guided tools.
03 Build the Brand System
We design with purpose - creating logos, visual assets, and structured guidelines built to support real marketing.
04 Launch with Structure
You leave with more than visuals. You leave with direction, clarity, and a brand system built for long-term growth.
You have questions,we have answers
We work with Pilates studios, yoga teachers, personal trainers, and wellness founders who are building real businesses.
Most of our clients are service-based movement professionals, studio owners, or growing healthcare and fitness brands who are ready to clarify their positioning, strengthen their brand systems, and scale with intention.
We also collaborate with fitness tech founders and SaaS-based wellness platforms that need strategy-led design to support product growth.
If you're building something long-term - whether that’s a studio, an online platform, or a health-focused app - we’re here to help you create structure behind the vision.
Jaia Studio works remotely with clients across Canada, the U.S., and internationally.
Ready to get started?
Choosing the right service depends on where you're at in your business journey:
01 Strategy Sessions
For founders who need clarity before investing in design.
We’ll refine your offers, positioning, pricing, and growth direction so you know exactly what you’re building.
02 Custom Branding
For established businesses ready for a strategic rebrand.
You’ll receive a fully custom identity system - logos, typography, colour palette, illustrations, and guidelines - built around your long-term growth.For founders who want elevated visuals without a custom timeline.
These ready-made brand systems give you a cohesive, professional foundation you can implement immediately.For self-led founders who want structure before outsourcing.
Our guided tools walk you through brand, marketing, and business decisions step-by-step.
Not sure where to start?
Book a free 30-minute consultation
We’ll assess your current stage and recommend the next move.
01 Strategy Sessions
→ Best for: businesses who are unsure of next stepsFocused, 1:1 guidance to help you clarify your offers, positioning, priorities, and next steps. Sessions include structured conversation, custom prompts, and practical takeaways you can act on right away.
02 Custom Branding
→ Best for: businesses who have clear services + business planA fully custom brand identity designed around your business. This includes logos, colours, typography, illustrations, and clear guidelines so you can show up consistently and confidently as you grow.
03 Brand Kits
→ Best for: businesses who need fast visuals and aren't ready for a custom rebrandReady-made visual brand systems for founders who want a polished, professional look without a custom timeline. Each kit includes logos, colours, fonts, patterns, and usage guidance for easy implementation.
04 Business Workbooks
→ Best for: businesses who want a step by step process of building their business and marketing planSelf-paced, guided tools designed to help you think through your brand, marketing, and business decisions with clarity and structure on your own schedule.
If you’re unsure which option is right for you, a short strategy session can help you decide the best next step.
Every project is a little different, but here’s what you can typically expect:
01 Strategy Sessions
3–4 weeks, including two in-depth meetings and weekly check-ins.
02 Custom Branding
4 - 6 weeks depending on the number of revisions and the depth of your brand package.
03 Brand Kits
Instant download, start using within minutes
04 Workbooks
Instant download, start using within minutes
We’ll always send you a personalized timeline at the start of your project based on your package and availability.
A 20% deposit is required to secure your project and begin work.
The remaining balance can be split into structured payment plans depending on your package.
For custom branding and larger projects, we offer flexible 3- or 6-month payment plans to support growing businesses.
All payments are processed securely through Stripe, and international clients are automatically charged in their local currency.
Whether you need a brand,or business clarity we’re here to help you build something aligned.
