Visual Branding · Brand + Website · 2026
A women’s retreat brand and landing page built in 30 days for Saint Maarten.

After moving from Canada to Saint Maarten, Sandra saw an opportunity to create something women were missing. Revel & Reset would combine movement and fitness with the kind of genuine rest that is difficult to find in everyday life. Sandra had the idea and an early version of the name. She needed help turning that vision into a clear offer, complete brand, and experience she could confidently launch.
Sandra knew what she wanted Revel & Reset to feel like, but she did not have the time to develop every part of the business herself. She needed strategy, messaging, branding, social content, and a landing page completed quickly and at a high level. The process had to guide her through the important decisions without taking over her life.
We clarified the retreat around women between 40 and 60 who are accustomed to caring for everyone else. They may be mothers, working women, retired women, or women entering a new stage of life. What connects them is the need for time that feels entirely their own. Revel & Reset was positioned between an intense fitness retreat and a passive beach vacation. Guests could continue moving and caring for their bodies while also having permission to slow down, rest, and reconnect with themselves.
The project moved in focused stages so Sandra only had to make the decisions that mattered at each point. We began with the audience, positioning, and message. From there, Jaia Studio developed the visual identity, brand applications, launch posts, and Wix landing page as one connected system. The process gave Sandra expert guidance while allowing her to stay focused on preparing the retreat itself. Thirty days after the project began, she had the tools needed to introduce Revel & Reset and start collecting interest for 2027.

The visual identity was inspired by the atmosphere of an upscale coastal resort. Custom illustrations, expressive script typography, elegant serif type, soft coastal colour, and editorial travel imagery made the brand feel warm and elevated without becoming a generic tropical retreat.
The shell became part of the coastal visual language rather than a complicated metaphor. It helped communicate a slower pace, time beside the water, and the feeling of stepping away from everyday responsibilities.

The Wix landing page brought the strategy, message, and visual identity together. It introduced the retreat in Saint Maarten, helped the right women recognize themselves in the offer, and gave interested guests a clear way to inquire about the first retreat planned for 2027.
Three pinned Instagram posts supported the launch by introducing Revel & Reset, explaining the experience, and directing interest toward the landing page.











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