Soul Space Yoga
Yoga + Pilates Instructor
Branding, Strategy Sessions
Ayr, Ontario
2025
Soul Space Yoga is a wellness practice rooted in somatic healing, nervous system regulation, and embodied movement. Led by Melinda, a yoga and mobility instructor, the brand blends metaphysical practices with physical wellness through offerings like yoga, Pilates, and mindful mobility. She came to Jaia Studio seeking a brand identity that would reflect her deeper vision — one focused on mind-body connection, softness, and rebirth — and give her the confidence to grow beyond 1:1 classes.
Summary
We created a visual identity that was soft yet grounded, with subtle references to spiritual growth and transformation. Drawing from Melinda’s interest in somatic practices and rebirth symbolism, we developed a colour palette of soft blues, vintage teals, and burnt orange for contrast and energy. Her custom logo and illustrations incorporated hand motifs (linking body and spirit) and natural symbols like snakes and herbs — nods to cycles of renewal and healing. The typography combined a vintage serif with a relaxed cursive for personality and movement.
Challenge
Melinda came to Jaia Studio seeking more clarity around how to position Soul Space Yoga within the broader wellness space. Her approach blends physical movement with metaphysical healing — a combination that’s deeply impactful, but not always easy to articulate in traditional fitness or yoga language. She wanted a brand identity and strategy that would reflect her unique perspective, while giving her the tools to grow beyond one-on-one sessions — including launching her own product line and service offerings in the future.
Solutions
We grounded the brand in symbolism and softness — using colour, type, and illustration to communicate Soul Space Yoga’s emotional tone and vision. We focused on creating a cohesive, adaptable identity that Melinda could use across social media, client proposals, and future offerings like her own product line. The final brand gave her a clear foundation for growth, and Melinda has since shared excitement about using her new visuals to launch a website and reach new clients.
