Zenova Wellness
Reflexology + Yoga
Branding
Ayr, Ontario
2025
We built the brand of Zenova Wellness around the idea of “healing from inner to outer,” using the rings of a tree as a central metaphor. The logo is supported by custom patterns, earthy illustrations, and a coluor palette inspired by nature. We designed typography and visuals to reflect grounding, emotional safety, and professionalism. Paired with a thoughtful content and platform strategy, Zenova now has a brand system that positions her as a trusted practitioner in the growing wellness space—ready to connect with new audiences and expand into physiotherapy-adjacent industries.
Summary
We created a complete brand identity rooted in the metaphor of tree rings—symbolizing growth, transformation, and healing. From logo and color palette to typography, custom illustrations, and social content strategy, everything was designed to feel earthy, gentle, and empowering. The final identity balances professionalism and softness, helping Zenova connect with women aged 30–60 navigating health, aging, and self-care.
Challenge
Zenova Wellness needed a brand that could clearly express its dual offerings—yoga and reflexology—while creating a visual world that felt inclusive, holistic, and calm. The founder wanted to avoid typical spa clichés and overly feminine branding. There was also a need to attract more aligned clients through social media and community events, while still feeling true to her own vision.
Solutions
We built the brand around the idea of “healing from inner to outer,” using the rings of a tree as a central metaphor. The logo is supported by custom patterns, earthy illustrations, and a color palette inspired by nature. We designed typography and visuals to reflect grounding, emotional safety, and professionalism. Paired with a thoughtful content and platform strategy, Zenova now has a brand system that positions her as a trusted practitioner in the growing wellness space—ready to connect with new audiences and expand into physiotherapy-adjacent industries.
