A boutique fitness branding case study exploring how Pickled Pilates blends pickleball, Pilates, and wellness into one cohesive brand identity.

If you’re building a wellness brand in 2026, looking “clean” isn’t enough. The Pressed Club is a conceptual recovery juice brand created as a branding psychology exercise and a strategic case study in how premium wellness brands are built around identity, not ingredients. This project explores what happens when you apply high-level brand strategy to a saturated category like cold-pressed juice. You can watch the full brand breakdown on YouTube here: The Problem With Most Well