Branding Case Studies

A cohesive wellness brand takes more than a logo. This article breaks down four practical ways to build a Pilates brand that feels clearer, more recognizable, and more connected across every touchpoint.

What does it take to build a Pilates brand that goes beyond classes? In this case study, we break down how Flow with Lo was designed to scale into education, certification, and long-term brand growth — while still feeling grounded, personal, and deeply aligned.

A boutique fitness branding case study exploring how Pickled Pilates blends pickleball, Pilates, and wellness into one cohesive brand identity.

If you’re building a wellness brand in 2026, looking “clean” isn’t enough. The Pressed Club is a conceptual recovery juice brand created as a branding psychology exercise and a strategic case study in how premium wellness brands are built around identity, not ingredients. This project explores what happens when you apply high-level brand strategy to a saturated category like cold-pressed juice. You can watch the full brand breakdown on YouTube here: The Problem With Most Well