Branding Case Studies

A client had a big idea for a women’s retreat brand, but very little time to build it. This is how we brought Revel & Reset to life in 30 days.

Florencia Wellness started as a big idea: movement, florals, and community, but no clear roadmap for how it all fit together. This case study shares how Jaia Studio helped shape that vision into a real brand through strategy, visual identity, and a website that made the business easier to understand, trust, and book.

A cohesive wellness brand takes more than a logo. This article breaks down four practical ways to build a Pilates brand that feels clearer, more recognizable, and more connected across every touchpoint.

What does it take to build a Pilates brand that goes beyond classes? In this case study, we break down how Flow with Lo was designed to scale into education, certification, and long-term brand growth — while still feeling grounded, personal, and deeply aligned.

A boutique fitness branding case study exploring how Pickled Pilates blends pickleball, Pilates, and wellness into one cohesive brand identity.

If you’re building a wellness brand in 2026, looking “clean” isn’t enough. The Pressed Club is a conceptual recovery juice brand created as a branding psychology exercise and a strategic case study in how premium wellness brands are built around identity, not ingredients. This project explores what happens when you apply high-level brand strategy to a saturated category like cold-pressed juice. You can watch the full brand breakdown on YouTube here: The Problem With Most Well