Jen Drews

If you’re building a Pilates studio, yoga brand, personal training business, or wellness company, you’ve probably asked yourself: Should I invest in custom branding - or start with a brand kit? Both options can elevate your business.But they serve very different stages of growth. In this guide, we’ll break down the differences so you can make a strategic decision — not an emotional one. What Is Custom Branding? Custom branding is a fully tailored brand identity built specifically around your...

If you’ve ever felt like you’re constantly hustling — posting on Instagram, tweaking your website, showing up at networking events — but...

Hey Jaia Community! As April wraps up, I’ve been reflecting on how quickly things shift—in culture, business, and marketing. Earlier this...